Privacy Policy
Last updated: December 14, 2025
Introduction
Welcome to Aura. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our Shopify application. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.
Aura is an AI-powered virtual try-on solution for Shopify merchants that allows customers to visualize how clothing items look on them before making a purchase.
🔒 Important: Your Images Are Never Stored
Aura does not store, save, or retain any images you upload for virtual try-on purposes. When you upload a photo to try on clothing virtually, the image is processed entirely in memory, used only to generate your try-on result, and immediately discarded after processing. We do not maintain any database or storage of user photos. Your privacy and the security of your personal images are our top priority.
Information We Collect
Analytics Data
We use Google Analytics on our website and Shopify app listing page to understand how visitors interact with our services. This helps us improve user experience and optimize our offerings. The information collected may include:
- Device type and browser information
- Operating system
- Pages visited and time spent on pages
- Referring website or source
- General geographic location (country/city level)
- Interactions with site features
Information We Do NOT Collect
To be clear about what we do not collect or store:
- User-uploaded photos or images – These are processed in real-time and immediately discarded
- Personal identification information (unless you contact us directly)
- Payment information – All payments are handled securely through Shopify's billing system
- Social security numbers or government IDs
How We Use Information
The analytics data we collect is used solely for the following purposes:
- To understand how users navigate and use our website and services
- To improve our website functionality and user experience
- To identify and fix technical issues
- To analyze trends and usage patterns
- To make informed decisions about feature development
Third-Party Services
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help analyze how users interact with our website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information about Google's privacy practices, please visit the Google Privacy Policy.
Shopify
Our application operates within the Shopify ecosystem. When merchants install and use our app, certain interactions are subject to Shopify's Privacy Policy. We encourage you to review Shopify's privacy practices as well.
Data Security
We implement appropriate technical and organizational security measures to protect the limited data we collect. These measures include:
- Secure HTTPS connections for all data transmission
- Regular security assessments and updates
- Limited access to analytics data on a need-to-know basis
- No storage of sensitive personal data or user images
However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- Right to Access: You can request information about the data we collect about you
- Right to Deletion: You can request that we delete any personal information we may have (note: we do not store user images)
- Right to Opt-Out: You can opt out of analytics tracking using browser settings or tools like the Google Analytics Opt-out Add-on
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights
To exercise any of these rights, please contact us at the email address provided below.
Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so that we can take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, your personal information, or would like to exercise your privacy rights, please contact us:
We aim to respond to all legitimate requests within 30 days.